CatalogClarity LLC · Product catalog consulting
Product data is an architecture problem, not a data-entry problem.
Thirty years of building the catalogs behind Chewy, Dell, Office Depot, GameStop and Material Bank, written down. Taxonomy, PIM and DAM implementation, attribution, site search, merchandising and the reporting that tells you whether any of it worked.
Everything here is reference material, free to read, no gate.
Fig. 01 — Catalog section
Every layer inherits its shape from the one below it.
05Customer experience
04Search & merchandising
03Taxonomy & attributesLoad-bearing
02PIM & DAM
01Vendor & source data
$200M→$2B+Pet ecommerce, to a $3.35B acquisition
8 platformsPIM, DAM and CMS owned since 2008