Blog

Opinions, arguments and things I am still working out. The knowledge base is where the settled practice lives; this is where I think out loud about where the field is going.

• 4 August 2026 · SEO / AEOEveryone is building llms.txt. Google says it ignores the file.The AEO industry sold a file format before checking whether anyone reads it. What the July 2026 guidance actually says, and what I think it means for catalog sites.