Case Studies

Work done inside operating companies, written up anonymously. Client names, internal metrics and system details are generalized; the structure of each problem and the approach taken are exact.

Taxonomy & Site search

Three taxonomies for a $2B pet ecommerce retailer

A single category tree was doing three jobs at once. Splitting it into a master product structure, a rules-driven web structure and a merchant rollup gave each group what it needed, and became the navigation backbone that carried the site from roughly $200M to over $2B in revenue.

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